MyInsta Space — Interior Design Growth Case Study

How We Increased Brand Visibility and Tripled Interior Design Enquiries Through Strategic Digital Marketing

The Challenge

MyInsta Space is a home interior design brand offering end-to-end interior design solutions. While they delivered exceptional work and customer satisfaction offline, their online presence wasn’t reflecting their true potential.

They struggled with limited visibility for location-based interior design searches, and their website wasn’t effectively converting visitors into enquiries. Additionally, the brand faced strong competition from well-established interior design agencies with aggressive marketing campaigns.

Their challenges included:

Low organic visibility for core interior design and service-area keywords
Insufficient brand trust and awareness in competitive local markets
Website traffic that wasn’t converting due to unclear structure and weak CTAs
Lack of consistent, high-quality inbound enquiries
Heavy dependence on referrals instead of predictable digital lead flow

MyInsta Space needed a strong, scalable strategy that positioned them as a trustworthy and aspirational interior design brand.

Market Kapchur's Approach

We built a holistic strategy combining SEO, brand storytelling, performance marketing, and conversion optimization — helping MyInsta Space attract, engage, and convert high-intent homeowners looking for interior design services.

Brand Positioning & Messaging

We redefined MyInsta Space’s brand communication by creating clear, value-driven messaging that highlighted their premium quality, design expertise, and transparent service approach, ensuring visitors immediately understood what set them apart from competitors.

Technical & Local SEO Improvements

We strengthened their search visibility by optimizing the website technically, improving site speed, fixing crawl issues, implementing structured data, and creating location-focused landing pages that targeted high-intent interior design keywords across Bangalore.

Conversion Optimization

We improved the website’s ability to convert visitors by refining CTAs, enhancing visual elements, restructuring service pages, adding portfolio previews, improving mobile responsiveness, and simplifying enquiry forms to reduce friction and encourage more conversions.

Performance Marketing Campaigns

We launched highly targeted Google and Meta campaigns designed to attract homeowners actively searching for interior design services, supported by retargeting ads and creative-led visuals that showcased real projects to increase engagement and drive consistent enquiries.

Content & Visual Strategy

We built an inspirational and informative content framework by creating interior design blogs, service pages, style guides, and portfolio showcases, helping MyInsta Space establish authority, educate prospects, and emotionally connect with potential clients.

Client	MyInsta Space (Interior Design – Bangalore)
Agency	Market Kapchur — Digital Marketing
Duration	120 Days
Channels	SEO, Local SEO, Google Ads, Meta Ads, CRO, Content Marketing

+280% Organic Traffic

A major growth in search-driven visits for design-related queries.

+350% Interior Design Enquiries

Steady rise in high-quality project enquiries across targeted localities.

Top Rankings for Interior Design Keywords

Achieved strong page-1 positions for multiple location-based search terms.

Results — What Changed

Within four months, MyInsta Space saw a dramatic transformation in visibility, enquiry volume, and brand positioning.

3.5× Growth in Design Enquiries

Inquiry volume tripled as conversion-focused landing pages and targeted ad campaigns improved lead quality and consistency.

+280% Organic Traffic Increase

Significant improvements in keyword rankings and local visibility led to strong organic growth.

Multiple Page-1 Rankings

Location-specific keywords like “Interior Designers in HSR Layout” and “Interior Design Company in Bangalore” began ranking on the first page.

Improved Lead Quality & Conversion Rate

Through better messaging, UX, and retargeting ads, the brand began attracting more serious design prospects ready to engage.

READY TO GROW YOUR BUSINESS?

If you’re looking for a results-driven digital marketing agency that goes beyond clicks and impressions, you’re in the right place. Market Kapchur helps businesses increase visibility, generate qualified leads, and grow revenue with proven strategies backed by data and expertise.

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