InstaAutomations — Smart Home Growth Case Study
See how we help brands grow with measurable strategies and ROI-driven execution.
The Challenge
InstaAutomations offered professional, transparent smart home services but struggled with discoverability and predictable lead flow. Their website wasn’t converting, and they needed a repeatable digital strategy to reach high-intent buyers across Bangalore.
- Poor organic visibility for high-intent local keywords
- Low monthly inquiries and high cost per lead
- Unclear on-site messaging and weak conversion funnels
Market Kapchur's Approach
We combined branding, local SEO, content strategy, and performance marketing into a single tactical roadmap with measurable milestones.
Brand Messaging
Rewrote key pages to highlight transparent pricing and lifetime support.
Technical & Local SEO
GBP optimization, local schema, and area‑specific landing pages.
Conversion Optimization
CTAs, forms, and a demo scheduling flow to reduce friction.
Paid Media
Targeted Google & Meta campaigns with retargeting and lead forms.
Content
Service guides, FAQs, and comparison pages to capture informational intent.
| Client | INA Automations (Smart Home, Bangalore) |
|---|---|
| Agency | Market Kapchur — Digital Marketing |
| Duration | 90 days |
| Channels | SEO, Local SEO, Google Ads, Meta Ads, Content, Social |
65+ Leads / month
From ~20 to a steady 65+ monthly leads across desktop & mobile.
42+ Page‑1 Keywords
Local and service keywords achieved top rankings within 90 days.
-54% CPL
Optimized campaigns and creative reduced cost per lead significantly.
Results — What Changed
Within three months INA Automations saw measurable improvement across traffic, keywords, leads, and conversion efficiency.
3.2× Lead Growth
Lead volume increased from ~20 to 65+ per month with improved landing pages and paid campaigns.
+188% Traffic
Combined SEO + content gains delivered nearly 2× traffic growth.
42+ Page‑1 Rankings
Localized keywords and GBP optimization powered top‑rank positions.
-54% CPL
Ad performance and retargeting reduced acquisition costs and improved ROI.
READY TO GROW YOUR BUSINESS?
If you’re looking for a results-driven digital marketing agency that goes beyond clicks and impressions, you’re in the right place. Market Kapchur helps businesses increase visibility, generate qualified leads, and grow revenue with proven strategies backed by data and expertise.
