MedVoice Inc — Healthcare SEO & Lead Generation Case Study
How We Helped a Healthcare Technology Brand Increase Visibility and Scale Qualified Inbound Leads
The Challenge
- Low organic visibility for critical service and geo-targeted healthcare keywords
- High dependency on outbound efforts with low inbound lead efficiency
- Limited content depth and weak E-A-T signals for healthcare topics
- Lack of a scalable, measurable SEO and content growth strategy
MedVoice needed a complete shift toward authority-building SEO, intent-driven content, and predictable inbound lead generation.
Market Kapchur’s Approach
Technical & Healthcare SEO
We optimized the website architecture, fixed crawl and indexing issues, built out structured healthcare schema, and implemented a strategic keyword map targeting RCM and medical billing terms across multiple U.S. states. This strengthened organic visibility across competitive healthcare markets.
Conversion Optimization
We restructured service pages with clearer positioning, benefit-driven messaging, stronger CTAs, and simplified inquiry flows — improving overall user experience and boosting conversion rates across desktop and mobile.
Performance Marketing Support
We launched targeted paid search campaigns focused on high-intent healthcare billing keywords and layered them with remarketing funnels. This not only increased lead volume but also reduced acquisition cost while organic rankings matured.
Content Strategy
We developed long-form, E-A-T compliant healthcare content, including billing guides, FAQs, and comparison resources. This positioned MedVoice as a trusted knowledge leader in the medical billing and RCM space, fueling significant organic traffic growth.
| Client | MedVoice Inc (Healthcare Tech – USA) |
|---|---|
| Agency | Market Kapchur — Digital Marketing |
| Duration | 120 Days |
| Channels | SEO, Technical SEO, Healthcare Content Strategy, Google PPC, CRO |
+340% Organic Visibility
A substantial rise in impressions and keyword rankings across competitive healthcare billing terms.
+410% Inbound Sales Leads
A predictable flow of high-quality healthcare leads generated from organic and paid channels.
Top Rankings for Core Medical Billing Keywords
Service and location keywords achieved strong page-1 positions within four months.
Results — What Changed
3.5× Increase in Organic Leads
+340% Growth in Organic Visibility
Top Page-1 Rankings Achieved
–47% Reduction in Cost Per Lead
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